The Adobe Express integration is now generally available, allowing users to leverage Express editing tools directly within content creation workflows. This enables on-the-fly image manipulation such as resizing, background removal, cropping, and format conversion to JPEG or PNG. This feature was previously in Limited Availability.
A new capability ensures emails are optimally structured for AI-powered inboxes like Apple Intelligence and Google Gemini in Gmail. This feature helps generate and author content that performs well across downstream AI tasks including summarization, triage, prioritization, and intent extraction. It is available as of April 17, 2026.
An AI Assistant is now integrated into the personalization editor, enabling users to generate valid personalization expressions and conditional logic from natural language prompts. This feature eliminates the need for manual syntax expertise, streamlining the creation of personalized content. Additionally, the assistant can explain, debug, and suggest improvements for existing expressions.
This update resolves an issue where the 'Location' attribute was not displayed for certain activities. Users can now expect to see the Location field consistently across all relevant activities. This fix ensures complete visibility of activity configurations.
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The Optimize node for journey path experimentation is now generally available, enabling A/B tests and multi-armed bandit experiments within journeys. This allows marketers to test and optimize communication content, sequencing, and timing to achieve business KPIs. New capabilities include experiment type selection and 'Scale the winner' for unitary journeys.
An issue has been resolved where custom code applied to one View within an Activity was inadvertently removed when custom code for another View in the same Activity was added or saved. Custom code is now correctly preserved across multiple Views within a single Activity. This enhancement ensures consistent application of custom code without unintended deletions.
A new mobile Inbox functionality is now available, integrating with Content Cards to provide a centralized in-app or on-site location for displaying user messages. This feature extends the accessibility of marketing communications by retaining messages after initial dismissal. It is scheduled for availability on March 31, 2026.
Decisioning support is now generally available for the email channel, enabling personalization and optimization of email content using Priority Scores, Formulas, or AI Models. This capability allows for displaying the most relevant offers and content to each recipient. Mirror pages are also now supported with this General Availability release.
A new capability has been introduced to optimize email content for AI-powered inboxes like Apple Intelligence and Google Gemini in Gmail. This feature helps ensure emails are effectively processed by AI assistants for tasks such as summarization, triage, and intent extraction. This update is available as of April 3, 2026.
The Journey path optimization feature, previously in Limited Availability, is now Generally Available. This includes a new Optimize node for targeting specific audiences or running A/B tests within journeys. It allows for testing and varying communications, sequencing, and timing to achieve business KPIs.
Workfront introduces AI Collaborators to integrate AI agents into projects and tasks, configurable with brand guidelines. Custom forms receive significant updates, including a new Rich Text field type and the ability to collapse sections by default. Additionally, new IP addresses for email notifications require allowlist updates for continued delivery.
AI models can now be incorporated into ranking formulas for Journey Arbitration. This enhancement automatically boosts journey priority scores based on customer profile attributes and contextual factors. The goal is to ensure customers are routed into the most relevant journeys.
Orchestrated campaigns now include an Incremental query activity. This new activity targets only profiles or events that have become newly eligible since the last execution. It is designed to focus recurring campaigns on net-new audiences and optimize query workloads.
Orchestrated campaigns can now be packaged and copied between sandboxes, streamlining the process of deploying campaigns across different environments. Core dependent objects like merge policies and messages are automatically included during packaging. Imported campaigns land in draft status, allowing for review and approval before activation.
Journey Optimizer now offers an MCP (Model Context Protocol) server, enabling direct access to campaign, loyalty, channel configuration, and sandbox operations within any MCP-compatible application. This integration allows users to interact with orchestration data conversationally via large language models, eliminating the need for direct API queries or multiple UI screens. It is currently available in Public Beta for all customers, specifically through Claude Web and Desktop.
Journeys and campaigns can now be organized into folders within the interface, enhancing navigation and management. This feature is currently available under Limited Availability and requires contacting an Adobe representative for access.
A new option in the Email Designer now allows for the direct inclusion of deeplinks within email content. This functionality ensures recipients are navigated straight to specific in-app content, bypassing browser or app store redirects. The update aims to maintain user context and enhance engagement by providing a seamless in-app experience.